The rural area provides new cultural, tourist and landscaping functions, besides the traditional «four F’s» (Food, Feed, Fiber and Fuel) (Sotte, 2008, p. 5-26). The offer is enriched by food and wine experiences, hiking and educational and cultural activities (didactic farms, craft workshops, peasant life museum, etc.). The goal becomes to know the rural culture through its rhythms, activities, places in order to enrich the visitor’s experience.

Keywords: Rural tourism, Cultural tourism, Rural development, Apulia.